Sources of Competitive Advantage for Mobile Phone Service Providers in Kenya
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Date
2011-10Author
Mutuku, Judith M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study is divided into five chapters, each dealing with a specific theme. In Chapter
one, the research problem was laid out and the study objectives discussed. The study
aimed at determining the sources of competitive advantage for mobile phone service
providers in Kenya. The second chapter is devoted to a thorough and systematic analysis
of the available literature concerning the key thematic areas of the study.
Chapter three laid out the research methodology, with Chapter four concentrating on the
presentation of the research findings. The last chapter dealt with summarizing the various
research findings as well giving recommendations and concluding remarks. Broadly the
study established that mobile phone service providers in Kenya appreciate the
importance of using sources of competitive advantage in order to have a sustainable
competitive advantage and they also leverage their strategies on sources of competitive
advantage.
The study recommended that all the firms in the mobile phone service providers in Kenya
need to urgently develop appropriate policies and strategies for improving
competitiveness and ensuring good performance on a long term basis. A policy to
develop and harness all their sources of competitive advantage is not a luxury but a
necessity for long survival and growth.
Managers of the mobile phone service providers ought to give first priority to the
development of organizational capabilities and core competencies in order to build a
sustainable competitive advantage.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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