Sources of Competitive Advantage for Mobile Phone Service Providers in Kenya

Abstract

This study is divided into five chapters, each dealing with a specific theme. In Chapter one, the research problem was laid out and the study objectives discussed. The study aimed at determining the sources of competitive advantage for mobile phone service providers in Kenya. The second chapter is devoted to a thorough and systematic analysis of the available literature concerning the key thematic areas of the study. Chapter three laid out the research methodology, with Chapter four concentrating on the presentation of the research findings. The last chapter dealt with summarizing the various research findings as well giving recommendations and concluding remarks. Broadly the study established that mobile phone service providers in Kenya appreciate the importance of using sources of competitive advantage in order to have a sustainable competitive advantage and they also leverage their strategies on sources of competitive advantage. The study recommended that all the firms in the mobile phone service providers in Kenya need to urgently develop appropriate policies and strategies for improving competitiveness and ensuring good performance on a long term basis. A policy to develop and harness all their sources of competitive advantage is not a luxury but a necessity for long survival and growth. Managers of the mobile phone service providers ought to give first priority to the development of organizational capabilities and core competencies in order to build a sustainable competitive advantage.