Challenges of Strategy Implementation at Safaricom Limited
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Date
2011-10Author
Chepkwony, Edith C
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Many organizations today are focusing on becoming more competitive; by launching
competitive strategies that give them an edge over others as influence the organization's
performance which is essential of survival. For the structure-minded authors the
important factors in strategy implementation are organizational structure and control
mechanisms. Despite this, the field of strategic management has grown significantly as
organizations find new and better ways to gather information about operational and
financial performance. Most of the organization use strategic management as a tool that
enhances their viability in the market to win a competitive advantage as there is often
little to differentiate one product from another of different organizations.
The main objective of this study was to evaluate challenges facing strategy
implementation at Safaricom Limited. In order to achieve this objective study
concentrated on the following factors on evaluating how they acted as the challenges on
the implementation of strategic management, that is, organization cultures, top
management commitments, communication of strategic plan and tactical feedback.
The study applied a case study since it is a research on one organization targeting senior
managers as the respondents of the study. The study used both primary and secondary
data. Primary data was collected using interview guide as data instrument where
secondary data was collected from the organization brochures and from the web. Data
was analyzed using content analysis where finding of the study were analyzed in prose.
The study concluded that organization cultures, top management commitments,
communication strategic plan, technology, organization vision and strategies and
tactical feedback affected implementation of strategies at a great extent, thus needs to be critically focused on. The study recommended that organizations culture should be
flexible to cope with the strategies that the organization put in place. On top
management, the study recommended that not only concentrate much on strategic issues
but also concentrate to with primary activities and ground operation of the organization
for ease implementation of the strategies. To communication the study suggested that
sufficient communication from the seniors should be made available in order to give
clear direction of procedures of implementing strategies. To the objective of
technology, the study recommended that organization should be ready to adopt changes
in environment in order to cope with the competition in the market. The study also
recommended that the organization vision should be clearly defined in order to mitigate
presumption of interpretation. Finally, the study recommended that staffs should be
competent with their duties and participate fully for pure results.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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