Challenges of Strategy Implementation at Safaricom Limited

Abstract

Many organizations today are focusing on becoming more competitive; by launching competitive strategies that give them an edge over others as influence the organization's performance which is essential of survival. For the structure-minded authors the important factors in strategy implementation are organizational structure and control mechanisms. Despite this, the field of strategic management has grown significantly as organizations find new and better ways to gather information about operational and financial performance. Most of the organization use strategic management as a tool that enhances their viability in the market to win a competitive advantage as there is often little to differentiate one product from another of different organizations. The main objective of this study was to evaluate challenges facing strategy implementation at Safaricom Limited. In order to achieve this objective study concentrated on the following factors on evaluating how they acted as the challenges on the implementation of strategic management, that is, organization cultures, top management commitments, communication of strategic plan and tactical feedback. The study applied a case study since it is a research on one organization targeting senior managers as the respondents of the study. The study used both primary and secondary data. Primary data was collected using interview guide as data instrument where secondary data was collected from the organization brochures and from the web. Data was analyzed using content analysis where finding of the study were analyzed in prose. The study concluded that organization cultures, top management commitments, communication strategic plan, technology, organization vision and strategies and tactical feedback affected implementation of strategies at a great extent, thus needs to be critically focused on. The study recommended that organizations culture should be flexible to cope with the strategies that the organization put in place. On top management, the study recommended that not only concentrate much on strategic issues but also concentrate to with primary activities and ground operation of the organization for ease implementation of the strategies. To communication the study suggested that sufficient communication from the seniors should be made available in order to give clear direction of procedures of implementing strategies. To the objective of technology, the study recommended that organization should be ready to adopt changes in environment in order to cope with the competition in the market. The study also recommended that the organization vision should be clearly defined in order to mitigate presumption of interpretation. Finally, the study recommended that staffs should be competent with their duties and participate fully for pure results.