Communication methods used to disseminate corporate identity to employees by public universities in Kenya. (Jan 2016).
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Date
2016Author
Mwinzi, Rosephine N
Mberia, Hellen K.
Ndeti, Ndati
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
Abstract- Internal communication in the public sector is an
important factor in the improvement of service delivery
especially in institutions of higher education hence this study to
describe the communication methods used by public universities
to disseminate corporate identity messages to employees. The
research was carried out through the mixed methods design
which comprised a descriptive survey for the qualitative data, indepth
interviews and documentary analysis for qualitative data.
The target population consisted of ten public universities in
Kenya. The sample size was 386 participants which included
lecturers, administrative staff, registrars and public relation
managers drawn from three older universities and seven recently
charted universities. The findings indicated that the
communication methods are top-down and one way. The
recommendation was that universities create a communication
policy that included a formalized way for information to move
from the bottom-up.
Index Terms- Corporate Identity (CI), Corporate
Communication, Public Universities, Employee Communication,
Internal Communication
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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