Communication methods used to disseminate corporate identity to employees by public universities in Kenya. (Jan 2016).

Abstract

Abstract- Internal communication in the public sector is an important factor in the improvement of service delivery especially in institutions of higher education hence this study to describe the communication methods used by public universities to disseminate corporate identity messages to employees. The research was carried out through the mixed methods design which comprised a descriptive survey for the qualitative data, indepth interviews and documentary analysis for qualitative data. The target population consisted of ten public universities in Kenya. The sample size was 386 participants which included lecturers, administrative staff, registrars and public relation managers drawn from three older universities and seven recently charted universities. The findings indicated that the communication methods are top-down and one way. The recommendation was that universities create a communication policy that included a formalized way for information to move from the bottom-up. Index Terms- Corporate Identity (CI), Corporate Communication, Public Universities, Employee Communication, Internal Communication