dc.contributor.author | Kiara, Charles | |
dc.date.accessioned | 2019-01-31T08:50:11Z | |
dc.date.available | 2019-01-31T08:50:11Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://hdl.handle.net/11295/106150 | |
dc.description.abstract | Project sustainability is indicated by the ability to continue to meet objectives defined in term
of benefit levels. The KCB Foundation was established in 2007 to implement the banks
Corporate Social Responsibility programmes and to bring to life the Banks corporate value of
caring for the community. The KCB Group Foundation projects enterprises development,
health, education, environment and humanitarian aid programmes in communities where the
KCB Group Foundation operates investment. The purpose of the study was to establish the
factors influencing sustainability of CSR projects in KCB bank with a survey of KCB banks
in Meru County. The specific objectives were to establish the influence of leadership support
on sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru County,
to find out the influence of sources of CSR finance on sustainability of CSR projects in KCB
bank with a survey of KCB banks in Meru County, to determine the influence of organization
policies on sustainability of CSR projects in KCB bank with a survey of KCB banks in Meru
County and to determine the influence of employee commitment on sustainability of CSR
projects in KCB bank with a survey of KCB banks in Meru County. This study adopted a
descriptive survey research design and the study focused on 55 management and heads of
sections of KCB bank in Meru County. The study adopted a census sample design and data
was collected through questionnaire. Descriptive statistics which included frequencies and
percentages were used. Quantitative data was presented using tables while qualitative data
was presented in narrative form. It was found that is no highly committed staff to enhance the
sustainability of CSR projects in KCB bank and that there is no employee system in place
which involves all employees in improving the sustainability of CSR projects in KCB bank.
The study concludes that leadership does not provides social facilities in order to enhance the
sustainability of corporate social responsibility programs. The study recommended that the
KCB bank leadership needs to be trained on the importance of CSR projects and how they can
own the projects for sustainability. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Nairobi | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.title | Factors Influencing Sustainability Of Corporate Social Responsibilities Projects In Kcb Bank; A Case Of Kcb Banks In Meru County | en_US |
dc.type | Thesis | en_US |