Browsing School of Business by Title
Now showing items 1009-1028 of 1411
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Management Perception of the Influence of Strategic Choice on Performance of I & M Bank Limited Kenya
(University of Nairobi, 2023)Management decisions on the strategic choices to be adopted in an organization for improved organizational outcomes, depends on how they interpret and perceive the environment impinging on the organization. It is imperative ... -
Managers’ Perception of the Effect of Business Counterfeiting on the Strategic Growth of Kenya Seed Company
(University of Nairobi, 2023)Academic discourse has inadequately addressed counterfeiting, specifically its link to strategic growth, leading to ambiguity regarding its impact on strategic growth. This study aimed to fill this gap using the Kenya Seed ... -
Managers’ Perception on Strategic Positioning and Competitive Advantage of Telecommunication Firms in Kenya
(University of Nairobi, 2021)Market share is decreasing owing to increased rivalry among companies as a result of globalization and the growth of constantly expanding and rising countries. Organizational survival is getting more challenging due to a ... -
Managing the People Dimension of Change at Multichoice Kenya Limited
(University of Nairobi, 2021) -
Market Entry Strategies and Performance of Multinational Fashion Retailers in Nairobi
(University of Nairobi, 2021)Global competitive pressure is driving the growth of international business and the establishment of multinational corporations (MNCs) across geographies. Considering that internationalization consumes substantial ... -
Market Entry Strategies, Marketing Channel Dynamics, Psychic Distance and Performance of Multinational Corporations in Kenya
(University of Nairobi, 2021)This quantitative inquiry was conducted to ascertain the influence of marketing channel Dynamics and psychic distance on the relationship between strategies of entry into the market and performance of Kenya’s multinational ... -
Market Growth Strategies and Performance of Insurance Companies During Covid-19 Pandemic Period in Kenya
(University of Nairobi, 2021)The objective of the study was to establish the relationship between market growth strategies and performance of Insurance Companies during Covid-19 in Kenya. The study investigated various dimensions of market growth ... -
Market Information Risk, Trading Activity, Organizational Characteristics and Price Discovery for Stocks Listed at the Nairobi Securities Exchange
(University of Nairobi, 2021)Besides being one of the yardsticks for assessing the quality of financial decisions by management in the maximisation of shareholders wealth, stock markets around the world provide unparalleled investment destination ... -
Market Orientation, Firm Characteristics,competitive Intensity And Performance Of Private Security Firms In Kenya
(University of Nairobi, 2021)Market orientation enables organizations to acquire customer information for purposes of developing innovative products capable of satisfying customer needs better than competitors. The study analyzed the influence of ... -
Marketing Capabilities and Key Account Management Strategies of Dairy Processors in Kenya
(University of Nairobi, 2022)Intense competition has grown in the dairy sector in the recent decade and companies are struggling to remain competitive. Great focus has now shifted to maintaining customers that are of strategic importance to individual ... -
Marketing Mix Strategies, Firm Characteristics, Competitive Environment and Performance of Tour Firms in Kenya
(University of Nairobi, 2021)The current study sought to determine the effect of Marketing Mix Strategies, Firm Characteristics and Competitive Environment on tour firms’ performance in the Kenyan context. Four specific objectives guided the study. ... -
Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms in Kenya
(University of Nairobi, 2022)The overall objective of the study was to determine the influence of firm characteristics and industry competition on the relationship between marketing strategies and export performance of fresh produce firms in Kenya. ... -
Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
(University of Nairobi, 2019)The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ... -
Microlending Services and Financial Performance of Small and Medium Manufacturing Enterprises in Nairobi County, Kenya
(University of Nairobi, 2022)Microlending services has been acknowledged as an essential instrument for the underbanked, particularly micro, small and medium enterprises (SMEs), to better their economic standing, profitability and growth. The research ... -
Mobile Credit Risk and Performance of Commercial Banks
(University of Nairobi, 2021)Credit “creation and issuance being the core revenue making doings for commercial banks comprises dangers to bank and lender. When commercial banks issue loans toward their customers there exists a risk of the client ... -
Mobile Payments, Consumer Welfare and Firm Performance: Evidence From Supermarkets in Nairobi City County
(University of Nairobi, 2022)Expansion in ownership rates of mobile phones has laid the foundation for revolutionary technologies thereby generating a wide range of new business opportunities in its wake. The research issue is whether there are benefits ... -
Mobile Technology and Globalization of Financial Inclusion by NCBA Bank, Kenya
(University of Nairobi, 2023)Global financial inclusion is considered essential for promoting sustainable economic development and reducing poverty, as it enables individuals and businesses to access financial services that help them manage their ... -
Mobile Technology and Globalization of Financial Inclusion by NCBA Bank, Kenya
(University of Nairobi, 2023)Global financial inclusion is considered essential for promoting sustainable economic development and reducing poverty, as it enables individuals and businesses to access financial services that help them manage their ... -
Mobile Technology and Performance of Agricultural Projects: a Case of Digifarm Sunflower Project in Makueni County, Kenya
(University of Nairobi, 2022)Evaluating the level of influence of mobile technology on the performance of projects is critical to shedding new light and contributing knowledge to solve project performance glitches. This research aimed to probe the ...