Browsing School of Business by Subject "Small and Medium Enterprises"
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Porter’s Generic Strategies and Competitive Advantage of Small and Medium Enterprises Within Industrial Area of Nairobi City County
(University of Nairobi, 2020)With the ever transforming business environment, a few businesses can be assured of survival and secure returns and it is for these reasons that the intensity of business competition has increased in all businesses. However, ... -
Strategic Adoption of Information Communication Technology (Ict) and Performance of Small and Medium Enterprises in Nairobi County, Kenya
(University of Nairobi, 2019)The study sought to determine the influence of strategic adoption of information communication technology on the performance of SMEs in Nairobi City County. The study focused on 230 SMEs in Nairobi Central Business ...