Strategy Implementation And Performance Of Kenya Tea Development Agency Limited

Abstract

Strategy execution is one of the major steps in strategic management process. The objective of the research was to establish the effect of strategy execution on the performance of KTDA through a sharp focus on some internal factors that impact on implementation of strategy and performance. They are as follows; leadership, culture, communication and resource allocation. The research adopted a case study design and it targeted five senior managers at KTDA. An interview guide was used to collect the primary data. Primary data collected was qualitative in nature hence it was analyzed using content analysis. The results showed that all the components under study greatly influence strategy implementation and KTDA’s performance. The outcome further indicated it’s critical to ensure that the corporate culture is fit the strategies being pursued by an organization. Leadership element must be actively engaged in the strategy implementation. Leaders determine how well their subordinates embrace the new strategies by how they influence all efforts toward achieving a common goal. Communication of corporate strategy is very important as this will ease resistance to change; this enhances employees understanding of their new roles in the strategy implementation process. Key resources should be adequately provided as and when required. Proper planning of resource utilization is fundamental if a company is to successfully implement its strategies. Further, the research findings indicate that KTDA has heavily invested in ICT infrastructure and training both its staff and the board. The study recommends that KTDA board and management should deliberately entrench a positive corporate culture across board that is performance oriented. KTDA management should implement a robust communication system so as to ensure that corporate strategy is well communicated to all staff. It should set very clear objectives that are well understood by the staff at all levels and finally ensure a continuous scanning of its environment with a goal of developing and executing strategies that will help the company outdo other entities in the industry. The research recommends that a similar study should be carried out in other sectors since the findings of the study may not be generalized. The study also recommends that further studies should explore how the external environment impacts on KTDA on its strategy execution and performance. The study further recommends that future studies should center on performance measurement, evaluation and control at KTDA Ltd.