Strategy Implementation And Performance Of Kenya Tea Development Agency Limited
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Date
2019Author
Gitonga, Caroline Muthoni
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Strategy execution is one of the major steps in strategic management process. The
objective of the research was to establish the effect of strategy execution on the
performance of KTDA through a sharp focus on some internal factors that impact on
implementation of strategy and performance. They are as follows; leadership, culture,
communication and resource allocation. The research adopted a case study design and
it targeted five senior managers at KTDA. An interview guide was used to collect the
primary data. Primary data collected was qualitative in nature hence it was analyzed
using content analysis. The results showed that all the components under study greatly
influence strategy implementation and KTDA’s performance. The outcome further
indicated it’s critical to ensure that the corporate culture is fit the strategies being
pursued by an organization. Leadership element must be actively engaged in the
strategy implementation. Leaders determine how well their subordinates embrace the
new strategies by how they influence all efforts toward achieving a common goal.
Communication of corporate strategy is very important as this will ease resistance to
change; this enhances employees understanding of their new roles in the strategy
implementation process. Key resources should be adequately provided as and when
required. Proper planning of resource utilization is fundamental if a company is to
successfully implement its strategies. Further, the research findings indicate that
KTDA has heavily invested in ICT infrastructure and training both its staff and the
board. The study recommends that KTDA board and management should deliberately
entrench a positive corporate culture across board that is performance oriented.
KTDA management should implement a robust communication system so as to
ensure that corporate strategy is well communicated to all staff. It should set very
clear objectives that are well understood by the staff at all levels and finally ensure a
continuous scanning of its environment with a goal of developing and executing
strategies that will help the company outdo other entities in the industry. The research
recommends that a similar study should be carried out in other sectors since the
findings of the study may not be generalized. The study also recommends that further
studies should explore how the external environment impacts on KTDA on its
strategy execution and performance. The study further recommends that future studies
should center on performance measurement, evaluation and control at KTDA Ltd.
Publisher
UoN
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- School of Business [1411]
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