Implementation of Expansion Strategy at Makini Schools, Kenya
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Date
2020Author
Otieno, Cendrine A
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Expansion strategy is an organization’s attempt towards growth relative to its
previous performance and size. The dynamic business environment demands
continuous adjustments in business planning and activities and as such
organizations are devising ways of being relevant and competitive such as
resorting to expansion so as to broaden the scope of their operations. This
study sought to establish how expansion strategy had been implemented at
Makini Schools Kenya. The study objectives were to establish how expansion
strategy had been implemented at Makini Schools Kenya, to determine
challenges of implementing expansion strategy and to determine measures to
deal with the challenges. The study was anchored on Institutional Theory and
Theory of the Firm. The research design for the study was a case study. Primary
data was collected through personal interviews using an interview guide. The
interviewees were drawn from top management and Head Teachers of Makini
Schools in Kenya. Content analysis method was adopted during data analysis.
The study established that the expansion strategy implementation at Makini
School used a top down approach. The expansion strategies adopted by the
school was physical branch distribution network within Nairobi and Kisumu,
infrastructure development and acquisitions. The study established that Makini
Schools faced various challenges in its implementation of expansion
strategy that included; Inadequate internal communication, lack of ownership of
the expansion strategy implementation process mostly by the junior staffs due to
inadequate information on what was expected of them, insufficient allocation
of resources more so the human resource, The study identified some measures
the school had put in place to mitigate the challenges such as, improved staff
involvement, building and nurturing healthy relationships, enhancing
communication among staffs and having flexible expansion strategy goals that
involves staff participation. The study concludes that Makini Schools exploits
its available resources to implement its expansion strategies. The study
recommends proper training in order to align culture and structure of the School
to the expansion strategy implementation, and for the employees to get more
committed and own the process.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- School of Business [1311]
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