Crisis Management Strategies and Business Continuity for Star Rated Hotels in Kenya
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Date
2020Author
Gikuhi, Elizabeth H
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Hotels face the continuous risk of disruptions from factors beyond their control. This
includes man made calamities such as post-election violence, poor service delivery
and terrorism. Disruptions may also arise from natural calamities such as the outbreak
of diseases such as Covid-19, floods and earthquakes. These disruptions do not only
affect the normal operations of the business but also threaten the existence of the
hotels. Despite the enormous risk of closure as a result of these crisis very few studies
have been done to find out the impact of crisis management strategies on the business
continuity in the hotel industry in Kenya. This study therefore sought to find out the
relationship between crisis management strategies and business continuity in star
rated hotels in Kenya. The independent variables were the crisis management
strategies (prevention, containment, confrontation and cooperation strategies) while
the dependent variable was business continuity. The study was anchored on the
contingency theory, resource-based theory and resource dependency theory and used
descriptive cross-sectional research design and stratified random sampling technique
to come up with a representative sample of 138 respondents. A structured
questionnaire was used to collect data and a response rate of 83% achieved. The
limitations to the study included data collection as it was carried out during the Covid-
19 pandemic whereby physical contact during data collection was either limited or
impossible. This was countered through the use of online methods to administer the
questionnaire. The methodological approach was also a challenge as the variables had
not been locally studied together in a single study to establish the relationship. This
was countered through the expert guidance of the supervisor on how to treat the
variables. The other limitation involved the nature of data collected where the
respondents were concerned that their strategies would be known to their business
rivals.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- School of Business [1422]
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