Determinants of Profitability on Street Vending in Kisumu Central Business District, Kenya
Abstract
Street vending being a subsector of MSEs exponentially grows with urbanization. The
main goal of street vending is to ensure that individuals earn an income and improve on
their livelihoods. This however is far from being achieved based on the available
evidence especially in Africa that anchors income maximization. The major aim of the
study was to establish determinants of profitability of street vending business in Kisumu
Central Business District, Kenya. Particularly, it aimed to establish the influence of
financial niche, creativity, experience, gender, and level of education on profitability of
street vending business in Kisumu Central Business District. This study utilized a
descriptive research design. The study population comprised street vending businesses
within Kisumu CBD. The study’s sample size was 384 street vending businesses. The
study used primary data collected using questionnaire. The questionnaire was selfadministered.
Statistical Package for Social Sciences version 25 was used to analyze data.
Data analysis comprised of both descriptive and inferential statistics. The descriptive
statistics involved mean, standard deviation, frequencies and percentages while
inferential statistics involved multiple regression analysis. The results were in form of
tables. The study concluded that financial niche, creativity, gender, and level of education
influenced profitability of street vending business in Kisumu Central Business District.
The study findings indicated that financial niche, creativity, experience and, level of
education had a weak positive influence on profitability of street vending business.
Experience however indicated a negative relationship with profitability. In relation to the
findings of the study, the study recommended that the Kenyan government should assess
the guidelines governing street vending in a bid to create a favorable environment for the
business to continue thriving. The study proposed that a similar study be conducted in
another area to determine whether the results would be different from this study.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- School of Business [1376]
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