Browsing Theses and Dissertations by Title
Now showing items 21539-21558 of 45801
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Green Marketing Practices and Performance of Eco-tourism in Kenya
(University of Nairobi, 2015)This study sought to establish whether there is indeed a relationship between Green Marketing practices and performance of ecotourism in Kenya. The population of the study was the 85 firms that are eco- certified by ... -
Green Marketing Practices by Kenya Petroleum Refineries: a Study of the Perception of the Management of Oil Marketing Companies in Kenya
(University of Nairobi, 2007)Environmental concerns are increasingly continuing to dictate the way businesses are managed. The issue has been given impetus by parliament and activists who have pressed for tougher legislation towards the protection of ... -
Green marketing practices by supermarkets in Nairobi central business district, Kenya
(2014)Previously, businesses assumed that incorporating ‘green’ into their business strategy would cost money, but they now realize that ignoring negative impacts on environment will be costly in future. The purpose of this ... -
Green marketing practices in cement industry in Kenya
(University of NairobiSchool of Business, 2003-10)Environmental issues are becoming increasingly important in organization theory and practice. Green marketing is emerging as a process of addressing environmental issues facing business firms. In this paper I examine ... -
Green Marketing Practices of Medium and Large Supermarkets in Nairobi, Kenya
(University of NairobiSchool of Business, 2013)This study sought to establish the level of green marketing practices adopted by medium and large Supermarkets in Nairobi Kenya. In terms of methodology, the study adopted a descriptive cross sectional survey. The target ... -
Green marketing practices, corporate image, organizational characteristics and performance of ISO 9000 and 14000 certified organizations in Kenya
(University of Nairobi, Kenya, 2012)In the past marketing theory ignored the influence of the biophysical environment on marketing. Indeed the natural environment first became a modern research problem in business in 1962 but it was not until 1970s when high ... -
Green Practices and Supply Chain Performance of Government Hospitals in Nairobi County
(University of Nairobi, 2017)A research was done to establish Green practices and performance of government hospitals in Nairobi County. The study had three research objectives namely; To what extent is Green supply chain practiced in Government ... -
Green Practices, Supply Chains & Performance Of Kenya’S Brewing Industry
(University Of Nairobi, 2019)Green supply chain management is a relatively new area of study especially in the African and Kenyan context. This study set out to find out how well the brewing industry in Kenya has adopted and implemented green practices ... -
Green Procurement Practices And Supply Chain Performance Of Companies Listed At The Nairobi Securities Exchange
(University of Nairobi, 2016)Environmental awareness has gained global prominence in tandem with the escalating challenges emerging from the environment that impacts the way of life (Wang, 2009). Now, more than ever, the world population is aware of ... -
Green procurement practices in the public sector: the case of parastatals in Kenya
(University of Nairobi, 2011-11)Using the OECD (2006) public procurement estimates, the public sector organisations in Kenya is estimated to have procured between US$ 4.29B and US$ 7.16B in 2010. Given the rising environmental concerns and awareness among ... -
Green Strategies and Competitive Advantage of Automobile Firms in Kenya
(University of Nairobi, 2016)Companies worldwide have tried to gain competitive advantage over their competitors in order to achieve organizational success with less emphasis on environmental effects of their economic activities. Firms are turning to ... -
Green Supply Chain Implementation Practices and Supply Chain Performance of Battery Manufacturing Firms in Kenya
(University of Nairobi, 2014-09)This study examines the practices in implementing green supply chain management (GSCM) and analyses their impact on environmental, economic, and supply chain performance by considering the business strategy as an organizational ... -
Green Supply Chain Initiatives And Challenges By Manufacturing Firms In Kenya
(University of Nairobi, 2011-11)It is important that government of Kenya realize that sustainable business development is among the main goals of the Millennium Development Goals. In this realization, it would be therefore critical for the government to ... -
Green Supply Chain Management and Organizational Performance of Food and Beverage Manufacturing Firms in Kenya
(University of Nairobi, 2016-09)Utilization of green supply chain management has been limited in that a decade ago it was almost non-existent. The study aimed at establishing the extent to which the food and beverage manufacturing industry in Kenya have ... -
Green supply chain management and performance of manufacturing firms in Mombasa, Kenya
(School of Business, 2012)The green management literature argues that in order for economies to embrace new environmentally responsible values, beliefs and behaviors, there is strong need to green the entire supply chain. The objective of the study ... -
Green supply chain management and supply chain responsiveness among food and beverages manufacturing firms in Nairobi, Kenya
(School of business, 2012)This research study had two objectives: first, to determine the benefits of and challenges facing green supply chain management implementation among food and beverage manufacturing firms in Nairobi and secondly, to determine ... -
Green supply chain management practices and competitiveness of Commercial Banks in Kenya
(School of Business, 2012-11)The study sought to establish the role of green supply chain management practices on an organizational competitiveness among commercial banks in Kenya. Towards the achievement of the objectives, the study adopted a descriptive ... -
Green Supply Chain Management Practices and Competitiveness of Logistics Firms in Mombasa County
(University of Nairobi, 2015)Green supply chain management has emerged as a key approach for logistics firms seeking to become environmentally sustainable and globally competitive. As a developing country, Kenya has to balance both operational and ... -
Green Supply Chain Management Practices and Environmental Performance in Bamburi Cement Limited
(University of Nairobi,School of Business, 2013-10)Over the past decade there has been a growing awareness of widespread environmental degradation facing current and future generations. Its importance emanates from increasing environmental problems such as global warming, ... -
Green supply chain management practices and operational performance of commercial banks in KIisumu
(University of Nairobi, 2015)The study sought to establish the role of green supply chain management practices on operational performance among commercial banks in Kisumu. Towards the achievement of the objectives, the study adopted a descriptive ...
