Search
Now showing items 1-7 of 7
Perceived effectiveness of customer care representatives training at Safaricom Limited
(2012-11)
The topic of the study is the perceived effectiveness of customer care representatives training at Safaricom limited. Customer management has over the years played a key role in attracting and retaining customers. In a ...
The effectiveness of Television personalities in influencing consumer preferences of TV stations amongst University of Nairobi
(2012)
As competition and technology contribute to the changing of consumers preferences and tastes in the entertainment industry, TV stations in Kenya have resulted to using television personalities to influence consumer preference. ...
Effectiveness of billboard advertising; a case of soft drinks in Nairobi
(2009)
Billboards are defined broadly as any large outdoor printed (or projected) sign. Artists’
Billboards have been a key medium or vehicle to explore and express the ideas and strategies
behind the most important art movements ...
Factors affecting effectiveness of teamwork at the National Bank of Kenya
(2011-10)
Effective teamwork has a positive influence on the performance of organizations.
Organizations worldwide are striving to improve the effectiveness of their teams in order
to be globally competitive. The purpose of this ...
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(2012-04)
The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ...
The legislative autonomy and effectiveness of the 8th (1998-2002) Kenyan parliament
(2006)
This study seeks to establish whether or not the 1998-2002 Kenyan Parliament was
effective in carrying out its legislative role. According to Section 30 of the Kenya
constitution, the legislature and the executive share ...
Managers’ Perceived Effectiveness of Competitive Strategies Adopted by Nation Media Group, Kenya in Response to Environmental Changes
(University of Nairobi, 2014)
This study sought to establish the perceived effectiveness of competitive strategies
adopted by Nation Media Group. Measuring the effectiveness of a strategy is not
standardized but can be deduced from causation of ...