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Influence of marketing mix on consumer brand preference
(2011-10)
Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...
The extent of usage of the marketing mix variables in the shipping industry in Kenya
(2001-09)
The recent trends of liberalization and globalization would entail that marketing strategy
the world over be almost similar. This study reveals that the marketing mix variables,
which are, the engine driving competitive ...
Marketing mix strategies adopted by pharmaceutical companies in Kenya
(2012-11)
In order to keep up with the competition and changing consumer needs and wants in the
competitive business environment, pharmaceutical companies need to use effective marketing
mix strategies in managing for them to ...
Effects of the tobacco regulation on the marketing mix of tobacco firms in Kenya
(2002-09)
This study sought to identify the effects of the tobacco regulation on the marketing mix
variables of the tobacco firms in Kenya. It also sought to identify the problems these
firms were experiencing as they modified the ...