Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Title
Now showing items 9411-9430 of 24447
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The extent of use of marketing in not-for-profit organizations: the case of non-governmental organizations in Kenya
(University of Nairobi,School of Business, 1989-06)Marketing writers often emphasize the universality of the marketing process as it applies to all organizations in our society, whether profit or not-for-profit, government or private, professional or nonprofessional, ... -
The extent of use of marketing mix variables in the sugar industry in Kenya
(School of Business, University of Nairobi, 2004)The study had two major objectives. The first objective sought to determine the extent to which marketing variables are applied by the sugar industry in Kenya. The second objective sought to identify the constraints ... -
The Extent of Voluntary Financial Disclosure of Quoted Companies in Kenya
(University of NairobiSchool of Business, University of Nairobi, 1992)This project reports on the extent of voluntary disclosure by listed companies of Nairobi Stock Exchange. The study analyses voluntary disclosure in terms of popular infor- mation items as being those items that are ... -
The extent to which banks in Kenya apply the concept of strategic grouping
(Business Administration, 2008)The topic of the research project was on the extent to which banks in Kenya apply strategic group concept. The main objective of the study was to determine whether banks in Kenya apply strategic group concept and the ... -
The extent to which bookshops use direct marketing tools: the case of bookshops in Nairobi
(University of NairobiSchool of Business, 2002)The study was aimed at studying the direct marketing tools used by bookshops, the extent to which they use direct marketing tools and the problems if any experienced when using these tools. The rationale of the study ... -
The extent to which classified hotels in Mombasa have adopted electronic marketing
(School of Business, University of Nairobi, 2007)Hotel industry is an important part of the tourism sector which makes a significant contribution to the country's economic development in terms of foreign exchange earnings, government revenues and generation of employment ... -
Extent to which commercial banks in Kenya have adopted and implemented Integrated marketing
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2004)The Kenyan banking industry has become very competitive, with the increasing number of banks, dynamic government policies, emerging technologies and demanding customers, driving this scenario. .As a result, it is important ... -
The Extent to Which Commercial Banks in Kenya Have Adopted Change Management in Response to the External Environment
(University of Nairobi, Kenya, 2011)This study sought to determine the extent to which commercial banks in Kenya have adopted change management to cope with external environment and how they have responded to changes in bank environment in Kenya. The study ... -
The Extent to Which Commercial Banks in Kenya Use the Promotion Mix Elements to Market Their Services
(University of NairobiFaculty of commerce, 1992-06)The study reported here analyzed the extent to which commercial banks in Kenya utilize the promotion mix elements of advertising, sales pro motion, public relations and personal selling to market their services. The study ... -
Extent to which competitive intelligence practices influence achievement of competitive advantage in KCB bank Kenya limited
(University of NairobiCollege of Humanities and Social Sciences, 2013-11)Commercial banks intelligence operations can serve as an early-warning system for bank disruptive changes in the competitive landscape from rival’s new products or pricing strategy or the entrance of an unexpected player ... -
The extent to which consumer promotions builds Awareness of dairy products: The case of consumers in Nairobi
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2003)Precisely, due to dynamic nature of market in the 21st century, firms should focus their attention to their markets. The market place, not the factory, ultimately determines which companies will succeed. This study was ... -
The extent to which corporate social responsibility influences the consumer purchase decision: the case of Nairobi residents
(University of NairobiFaculty of Commerce,, 2006)This study was conducted to evaluate the relevance of a global emerging trend of Corporate Social Responsibility (CSR) in Kenya. This concept embraces the philosophy that companies must recognize that their social and ... -
The Extent to Which E-commerce Enhances Competitive Advantage in Kenyan Tourism Marketing Firms
(University of Nairobi, Kenya, 2010)Tourism marketing firms play an important role in marketing Kenyan tourism attractions in the world. Tourism is a major foreign exchange earner and contributor to the Kenyan economy. Tourism also plays an important role ... -
The extent to which feed manufacturing firms in Nairobi conduct customer satisfaction surveys
(University of NairobiSchool of Business, 2008-11)This survey sought to establish the extent to which feed manufacturing firms in Nairobi conduct customer satisfaction surveys. From firms not conducting such surveys the study sought to identify possible reasons for the ... -
Extent to Which Firms Align Their Training and Development Programs to Their Business Strategies: a Survey of Large Manufacturing Companies in Nairobi
(2008)This research project sought to determine the extent to which firms align their training and development programs to their business strategies. To achieve this objective, data were collected through a survey of large ... -
The extent to which firms manufacturing fast Moving consumer goods in Kenya apply Real Time Strategic change principles
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)Today's business environment has become increasingly dynamic. Organizations are under a lot of pressure to change as fast as their markets do. Managing strategic change is now a core responsibility of corporate managers ... -
The extent to which interim earnings can be used to forecast year end earnings: a study of companies quoted at the Nairobi stock exchange for the period 1996 to 2000
(University of Nairobi.Faculty of Commerce, 2001-06)This study is aimed at determining the extent to which there is a relationship between the two numbers of earnings that quoted companies on the Nairobi Stock exchange are required to submit. If indeed there is a relationship, ... -
Extent to which Kenya airways ltd has adopted the concept of a learning organization
(University of Nairobi, 2014)This study investigated the extent to which Kenya Airways has adopted the concept of the learning organization as a strategy of dealing with rapid changes in the business environment. During the study, primary qualitative ... -
The extent to which Kenya power and lighting Company practices internal marketing
(School of Business, 2004)The importance of the human resources in the achievement of strategy objcctive is the service driven economy worldwide has brought dramatic changes in the organization relate with their employees. The operating environment ... -
The Extent To Which Kenya Power And Lightning Company Practices Internal Marketing
(University of Nairobi, 2004)The importance of the human resources in the achievement of strategy objectives in the service driven economy worldwide has bought dramatic changes in the way organization relate with their employees.....