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Now showing items 11-20 of 27
Influence of brand personality on Glaxosmithkline products in Nairobi
(2011-11)
The proliferation of assorted brands of toothpaste products in the country has led to cut-throat
competition for increased market share being witnessed among the operators in the toothpaste
industry. When competition is ...
Challenges of managing strategic change at the Nairobi City Water and Sewerage Company
(2012)
Strategic change management is the process, tools and techniques to manage the people to tally with business change to achieve the required business outcomes as well as realizing that business change effectively within the ...
Factors influencing staff turnover at Jertec Junior academy in Nairobi
(2012-10)
Employee attrition and turnover is a fact of corporate life and part of the cost of doing
business. When a business loses employees, it loses skills, experience and “corporate
memory”. The magnitude and nature of these ...
Strategic responses to changes in the external environment by the matatu subsector within Nairobi central business district
(2012-11)
The objective of this study was to determine the strategic responses adopted by Matatu operators to changes in the external environment. The study also seeks to identify the external environmental challenges faced by the ...
Strategies adopted by SMEs in global entrepreneurship
(2012-11)
The changing global environment has led to more competition, increased product choice, increased customer demand, lower prices, product innovations and information technology. Companies face intense competition from domestic ...
Strategic management practices in small and medium enterprises at Kariobangi light industries, Nairobi
(2011)
Strategic Management is a relatively new concept in management. Its relevance has
gained currency with increased competition among industry players where firms aim at
gaining competitive advantage over rivals in order ...
Strategies used by Matatus in Nairobi to gain competitive advantage
(2012-11)
Firms need competitive strategies to enable them overcome the competitive
challenges they experience in the environment where they operate. A competitive
strategy therefore enables a firm to gain competitive advantage ...
Structure and Growth of Supermarkets in Nairobi
(2013-05-11)
Retailing is one of the most important sector(s) of this country. Retailing is the sale
of goods and services to the ultimate consumer for personal, family or household use.
It is an important tax collection point today ...
Factors Influencing Brand Loyalty in the Oil Industry: the Case of the Matatus on Route 44 in Nairobi
(University of NairobiUniversity Of Nairobi, 2012-11)
Marketing environment in the oil industry has gone through different phases in the last
four decades. The first phase was during the oil crisis of the 1970s where fuel prices shot
up consequently pushing up inflation ...
A Cross-cultural Comparative Study of Entrepreneurial Traits Between Indigenous and Immigrant Entrepreneurs in Nairobi
(University of Nairobi, 2011-08)
Entrepreneurship is an act of transforming innovation into economic goods, and of discovering new methods and resources. Entrepreneurs generate evolutionary change in economy and propel a country‟s future development. This ...