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Now showing items 61-70 of 278
Analysis of the factors which affect the operations of firms in export processing zones in Kenya
(2002)
This study is an analysis of the factors that affect the operations of firms in
EPZs with the aim of determining why despite the heavy investment that firms
undertake and the attractive incentives offered by the Government, ...
The morality of the advertising practice in Kenya as perceived by the adult residents of Nairobi
(2002)
This survey sought to find out the degree of morality perceived by the residents of
Nairobi in the advertising practice in Kenya, the specific ethical issues on which
advertising was perceived to be particularly unethical ...
Corporate performance and management compensation: An empirical investigation of public companies in Kenya.
(2002-10)
Agency theory regards management compensation as the main means of aligning the
interest of shareholders and management to ensure sustained value creation to
shareholders.
To explore this argument, this study examined ...
Factors influencing credit rationing by commercial banks in Kenya
(2002-09)
Although banks have a primary role of providing credit, there is historical evidence of credit
rationing even to creditworthy borrowers by commercial banks all over the world. This
suggests that banks, when issuing credit, ...
A survey on enterprise growth patterns in micro and small manufacturing firms in Nairobi
(2002)
This study analyzed micro and small manufacturing firms growth patterns and
factors that influence entrepreneur's preference of enterprise growth patterns.
The two growth patterns are horizontal and vertical growth. ...
The empirical relationship between dividend and investment decisions of firms quoted at the Nairobi stock exchange
(2002)
This study sought to investigate whether or not there is a relationship between dividend
and investment decisions. The major source of data was financial records of publicly
quoted companies obtained from the Nairobi ...
The factors considered during the media planning process: a case of advertising agencies operating in Kenya
(2002)
The objective of the study was to determine the factors considered by advertising agencies in
choosing the media channels to use for advertising. From the findings of the survey, three
factors were identified as Media ...
Mombasa Swahili Women's Wedding Songs: A Stylistic Analysis
(University of Nairobi., 2002)
This study attempted an analysis of the language of Mombasa Swahili women's wedding
songs. It specifically focused on phonology, lexis, syntax, semantic and paralinguistic
levels of language of Swahili women's wedding ...
The determinants of brand equity in the bottled drinking water industry in Nairobi
(2002-09)
This study was conducted in the period between June and September 2002. I'he study had an objective of finding out the determinants of brand equity in th bottled drinking water industry in Nairobi.
To achieve the objectives ...
The impact of branding on consumer choice: the case of new domestic sugar brands
(2002-09)
Branding is the terminal phase of a process that involves a company's resources and
all of its functions, focusing them on one strategic intent - creating a difference in
order to set itself a part from its competitors. ...