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Now showing items 51-60 of 337
Determinants of distribution intensity among firms in the Kenyan pharmaceutical industry
(University of Nairobi, 2004-11)
As a strategic marketing tool, the field of marketing channels had, for many years taken a
"back seat" to the three strategic areas of marketing i.e. product, price and promotion.
But in recent years this relative neglect ...
The relationship between ownership structure and the value of firms listed at the Nairobi stock exchange
(University of Nairobi, 2004)
This paper sought to establish whether there is a relationship between ownership structure
and the value of firms listed at the Nairobi Stock Exchange. The study focused on the
concentration of ownership in order to test ...
E-business as a mode of international business engagement: the case of Kenya national hand-loom weavers association
(2004)
International Business involves doing business with geographically
separated businesses. It has been in existence for a long time and the ways
to go about it is of interest to countries as well as individuals. ...
Responses to changes in the external environment in service industry: a case study of Teachers Service Commission
(2004)
This management research has two major objectives, to establish changes
in the external environment that TSC consider having great impact on its
operations and to determine TSC's response to the changes in the ...
Influence of competitive advertising on consumers' choice of toothpaste brands: a study of toothpaste manufacturers in Nairobi
(University of Nairobi, 2004)
The objectives of this study were to establish whether competitive advertising
influences the consumers' decision to purchase any particular brand of toothpaste and
to determine which of the competitive advertising ...
A survey of the extent to which manufacturers of fast moving consumer goods in Nairobi practise cause related marketing
(2004-11)
Globalization has led to heightened competition for Fast Moving Consumer Goods
(FMCGs) and businesses are looking for new ways to gain consumers' attention
(Martinez, 2003). In addition, there is an increasing pressure ...
Comparative study of refugee management
(2004-04)
This study is concerned with describing. explaining. examining and comparing the
nature of Refugee Management in Kenya and Tanzania. It proceeds from the premise that
studies on refugee management are done by scholars ...
Towards a comprehensive HIVv/AIDS behaviour change communication strategy for house girls: a KABP study of house girls in Nairobi
(University of Nairobi, 2004)
In conceptual ising this study, three important aspects were considered. Firstly, in spite of the determined efforts to confront the AIDS pandemic, HIV infection levels still remain high. Secondly, no studies have been ...
The effects of malaria on economic growth and development in Kenya
(University of Nairobi, 2004-09)
This paper was conducted to determine and provide insight into the long-run macro-economic
effects of malaria on economic growth and development in Kenya based on national data. Time
series regressions and analysis for ...
Examination of effects of rezoning on the transport demand in Nairobi hill area
(University of Nairobi, 2004-07)
The Hill Area which is adjacent the CBD was a low-density residential area. Since the
late 1960's when the Ministry of Works building was constructed within the
Community Building area, was the only office development ...