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Now showing items 51-60 of 214
The factors considered during the media planning process: a case of advertising agencies operating in Kenya
(2002)
The objective of the study was to determine the factors considered by advertising agencies in
choosing the media channels to use for advertising. From the findings of the survey, three
factors were identified as Media ...
Mombasa Swahili Women's Wedding Songs: A Stylistic Analysis
(University of Nairobi., 2002)
This study attempted an analysis of the language of Mombasa Swahili women's wedding
songs. It specifically focused on phonology, lexis, syntax, semantic and paralinguistic
levels of language of Swahili women's wedding ...
The determinants of brand equity in the bottled drinking water industry in Nairobi
(2002-09)
This study was conducted in the period between June and September 2002. I'he study had an objective of finding out the determinants of brand equity in th bottled drinking water industry in Nairobi.
To achieve the objectives ...
An assessment of field value elements: the case of Nissan primera
(University of Nairobi, 2002)
In this research, an assessment of field value elements of the Nissan Primera was done with a view to establishing the field value elements that are of importance to Nissan Primera customers, ranking the elements according ...
Initial public offer performance in Kenya
(2002)
The objective of this study was to investigate the long run performance ofIPOs in Kenya
for the period 1992 to 2000 and establish whether there is existence of patterns on the.
market. Having assessed the performance, ...
State and agriculture in Kenya: the case of sugar industry
(University of Nairobi, 2002)
The central purpose of this study was to unearth the economic, political and policy factors that impinge on the performance of the sugar industry. A study of the political economy of sugar industry is important ...
Human resource policy responses to the Hiv/Aids pandemic: a survey of insurance firms in Nairobi
(University of Nairobi., 2002-10)
This study set out to investigate the responses of Human Resource managers to the
HIV/AIDS pandemic. More specifically, it sought to examine and analyze the policies
that have been put in place to counter the devastating ...
Socio-economic factors affecting access to basic formal education among the nomadic pastoralists: a case study of the Samburu.
(University of Nairobi, 2002-10)
The purpose of this thesis was to examine factors affecting access to basic
formal education among the nomadic pastoralists in Kenya and the Samburu
were taken as a case study. The need for the study arose from the fact ...
The nature of responses of survivors to downsizing: the case of the Ministry of Education, Science and Technology
(University of Nairobi., 2002-09)
The study's principal objective was to identify the survivors' responses and the factors
influencing their appraisal of downsizing within the civil service of Kenya. Explaining
survivor responses to downsizing and the ...
A survey of the practice of value based management by companies in Kenya: a case of companies quoted at the Nairobi Stock Exchange.
(2002-09)
Shareholders are putting huge pressure on top managers of corporations to deliver
superior performance that is unmatched by peers. This has made top managers to look
for management practices that could help them to fulfil ...